Star Trek: Into Darkness - Marketing Questions

On what date did JJ Abrams release three freeze frames from the film, and why was this effective?
http://www.comingsoon.net/news/movienews.php?id=95555


After significant levels of research why did Bad Robot release a teaser trailer for Star Trek: Into Darkness?
http://redringsofredemption.wordpress.com/2013/05/15/marketing-method-j-j-abrams/ 


Why was a press junket important for Star Trek's publicity approach?
http://ilovethatfilm.blogspot.co.uk/2013/05/the-many-methods-of-movie-marketing_6475.html 


What was different about the release of their Blu-Ray as opposed to other films?
http://www.forbes.com/sites/scottmendelson/2013/09/12/star-trek-into-darkness-blu-ray-punishes-the-fans/ 


What was the purpose of the Official Poster?
http://www.entertainmentwise.com/news/96982/Star-Trek-Into-Darkness-Trailer-Revealed-Will-Aliens-Invade-London


Why was the Official Trailer important?
http://www.digitalspy.co.uk/movies/news/a443222/star-trek-into-darkness-trailer-benedict-cumberbatch-wreaks-havoc.html


What was the idea behind advertisement at the Super Bowl?
http://www.deadline.com/2013/01/super-bowl-xlvii-movie-ads-iron-man-3-star-trek-into-darkness-fast-and-furious-six-the-lone-ranger-world-war-z/



What happened to the release date of the film and why was it crucial for marketing?
http://www.huffingtonpost.com/2013/02/04/star-trek-into-darkness-app-release-date_n_2615335.html


Why was there a big fuss over the release of the Office International Poster?
http://trekmovie.com/2013/04/08/new-into-darkness-international-one-sheet-poster-more-details-on-ukireland-tues-tix-sales/


What was this film most known for in the way it was marketed across London?
http://www.asctec.de/home/news/295/en_GB/research


Why was the ending significant when going about marketing the film?
http://trekmovie.com/2013/05/11/star-trek-into-darkness-dedicated-to-post-911-vets-four-vets-from-mission-continues-featured-in-film/