The new TRON was marketed worldwide massively, millions of dollars were used in order to present the positives about TRON so the quadrant would expand and the audience increased.
TRON Night on October 28th 2010 took place, this was to release sneak peek sections of the film to an audience as large as they could achieve, to then increase ratings and viewings in cinemas when the actual film came out.
Midnight Screening tickets were released to increase the audience margin significantly. This made it out to be a big event, so many people thought it was important for them to go, especially if it was their favourite film genre, or if they were just in general a film geek.
Every Tuesday from December 17th 2010 the film had what they called 'TRON Tuesday' in which was where they released extra behind the scene and sneak peeks to the world on the internet. This was done to publicise the film extra, hoping that maybe new audiences would take a look to see what it was like.
A soundtrack was released on December 7th, all written and scored by Daft Punk
Disney produced many types of merchandise including a variety of posters, technical gadgets and toys. They even produced a woman's high heel shoe that was made from aluminium.
A video game based the new film TRON was released on December 7th
A NightTime event took place in Disney California to release the 'hype' of TRON over in America
A company called Oakley have produced and are now selling $150 3D Glasses to promote wearing them at 3D screenings globally
Flynn's Arcade was very popular in June 2009, it was said many film related companies had received tokens from this famous arcade along with a flash drive. There were 4 CSS code lines within this flash drive, when they were placed together as an item it was said to release a URL to a website called FlynnVilles.com. Present on this web page was a little spider, which when clicked on presented viewers with a countdown clock. When the clock reached 0, an address in San Diego was shown on the screen and footage of the sequel was released.
Trailer was released in March 2010
A monorail was decorated to the theme of TRON in Disney World Florida around about the time of the release of this film
October 8th 2010 there was a night dance party in California to increase the audience of this film made by Disney
October 29th 2010 - World of Colour night time show
Disney was involved with an Ice Hotel, in which has a room that presents the lodger with all the effects of what it would be like to live in the TRON world for a night
October 28th 2010 - 23 minute preview of the film was broadcasted on IMAX screens all across the world disregarding southern Sweden, all tickets were sold out extremely quickly. Later that day, the clips were leaked virally over the internet and on ITunes Stores
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