My AS Coursework Blog

Monday, 9 December 2013

Harry Potter World - Media Trip


A trip to the Warner Brothers Studio in London is nothing of the ordinary. It was a whirlwind of a day, filled with a variety of laughs, cries, and a bundle of energy and excitement. It really puts into perspective, what a Big Six company have to do to ensure every fine detail is perfect. The budget has now, in my eyes become of an understandable margin, as to why institutions are in need of that large amount of money per film. The sets were so realistic it made you feel a part of the film, whilst you were taking in all of its beauty. You couldn't pick a favourite part of the day because it was all an exceptional 10/10 experience which all ages can enjoy. From playing Quidditch, driving a flying car, or drinking butter beer, Harry Potter World has it all. However the gift shop does rob you of your money, but everyone has to get some form of memorabilia don't they? We met life size sculptures of the characters, shown video tutorials on the makeup and costume, and participated in a photo competition in which the winner would take away a real chocolate frog. Apart from the huge fun endured throughout the day, it was such a learning curve and helped to understand what it would be like to be involved with in a film production of this scale. It was well and truly a fantastic school trip which will be remembered by all with amazing memories for a long time. 
                                                                             



          Hogwarts Castle








 

 

            Group Photo













       Harry Potter Entrance













     "It was all an exceptional
      10/10 experience"






The King's Speech Posters

The title graphics have been written in serif font which gives it the 'official' style look. From it being in the colour gold you can connote from this wealth and status which outlines to the audience what the genre could entail. The capital letters shows a formal representation accompanied by a logo. However it has been extremely photo shopped making it look unprofessional and unappealing to look at. This poster doesn't significantly outline who is King, which can deter audiences from the production. The King isn't central on the poster so doesn't give any clues away as to who plays this role, this doesn't sell the narrative very well as the audience cannot understand the purpose of the production. The stars names are directly underneath their image to helpfully outline to the audience who they are. The surnames of the actors are in capitals to attract more attention to it, as this is what should help sell the film. The image has been edited together to ensure it looks as if the characters are all stood together for a photograph, this isn't therefore real, and doesn't give away any information in which will explain to audiences the purpose, the genre or who they are. The only way the audience could guess the genre is from the title. The catch line - 'when God couldn't save the King, the Queen turned to someone who could'. This statement outlines to the audience that alongside the title there is royalty involved with in the film so it could be a period drama, due to the fact there currently isn't a King on the throne. From this we entail as the audience that it will be a very sophisticated, well organised, typically British script, with the scenes to compliment that. Due to the way the characters are stood, and the crown logo above the title you can identify the audience as being of an older generation/adults, this is because not many young people would know too much about past kings, and aren't interested in formal films, they are more stereotypically interested in action, chick flicks and Rom-Coms. The colours above the characters heads is photo shopped to look as if its from a past era, as the clouds have been given that tea bag effect look. This accompanied by the title is significant at symbolising that the genre is of a different period.


This second poster is extremely different, as it outlines to the audience the main theme which occurs throughout the film - the storyline and the basic purpose of the film. By the lack of character figures present the audience cannot justify clearly what genre the film could be classed as from short glances. The golden background can connote just like the first poster wealth and status, but other than that it's there for the purpose of brightening the poster up, so it looks aesthetically pleasing, to attract attention to itself so people look at it. There is no justification of what will happen in the film, all we can connote as an audience is that the old fashioned microphone represents older times, particularly the start of technology (1900's). You cannot as an audience connote anything from the way in which the characters are stood, or by their expressions because the narrative isn't possible to identify. The layout includes a lot of blank space which draws the audience to the main features on the poster (jaw and microphone).



The layout for this poster is very simplistic. With quotes from newspapers covering the front, taking priority over anything else to ensure it's noticed. The title writing is still of that gold colour which connotes the wealth and status with in the film, however due to the character wearing only a suit, it doesn't give away ideas about the narrative, or sell the films genre particularly well. The words across the poster symbolises positivity, and the vibe of greatness the film is represented by. The text is what sells the film with in this style of poster, as the character behind is of irrelevance due to their being very limited denotations. The colours used are mainly pastille, so the important parts such as the title stand out significantly. The USP of this poster is definitely the public reviews made by newspapers in particular. By having these across the front of the page they are selling the production as a 'film of the year' type of project which will grab attention of a range of audience types.
 The social network poster, (in which was designed before the King's Speech poster) of this version was available, but purposely copied in a unique way by the King's Speech, due to the fact they thought it would relate to the younger audience type. By doing this the marketing team believed it would be an easier way to connect to teenagers especially as they would go off ratings to chose which films they watch. However, this could be argued, because lots of teenagers, especially boys prefer posters which grab their attention through action scenes, something that would look good as a wallpaper for a phone, or a picture you would frame and put on a wall in your bedroom. The similarities within these two posters include the white writing covering an image which is significant to the film (e.g. a characters head and shoulder shot).
           
The final poster to evaluate is the US way about marketing The King's Speech. This is completely different to the way this film is marketed in the UK for a number of reasons. The representation of culture with in this poster will sell the film abroad because foreigners are attracted to the British Lifestyle and love anything to do with the Royal Family or the London type setting. Bearing in mind this poster was released after the Oscars, the film has titles attached to its name to help sell the production increasingly better across the globe, especially in the US, as Hollywood is the biggest competition when it comes to films. The main colours again used is gold, to connote the wealth and status with in the genre of the film. This can then significantly point out the Royal Family based theme throughout by the Mise en Scene. The costumes worn by the young girl and the Queen, tell the audience that the classification of the characters in society are high, and in fact it may cover real past events. The words 'Best Picture' are in bold at the top of this poster to outline clearly to the audience one of the awards it won, and tries to represent this through the highly printed graphics on this poster. The Mise en Scene sells the narrative well, and will attract a range of audiences abroad, as there is a lot of typical British like background used.








                                    

Sunday, 1 December 2013

The King's Speech Research

The King's Speech

 What makes a film British?

Audiences assume the culture of a film is what makes them British, however by researching into Parliament UK it is accompanied by many factors. The culture of Britain focuses around the current location (which is usually London), how day to day life is gone about, with historical roots such as The Royal Family. The cast should be predominantly British with minor exceptions, however all storylines would cover past, present or future events tying in with the British Lifestyle. Also, there would be reference from / by a British Author of a book or script which relate to the film, including the same nationality (in this case British) of producer, scriptwriter, director and sometimes the investor.
For a film to be legally classed with in our culture, a number of tests must be met to certify its class as categorised British. These four tests include:
  • The Maker Test: the film must be made by a company that is registered and centrally
    managed and controlled in the UK, in another state of the European Union/European
    Economic Area or in a country with which the European Community has signed an
    Association Agreement
  • The Production Cost Test: 70% of the production cost of the film must be spent on film-making activity in the UK
  • The Labour Cost Test:
    i. 70% of the total cost (minus — if desired — the cost of one person whose nationality
    must be non-Commonwealth/EU/EEA/Association Agreement country) must have
    been paid to citizens or ordinary residents of the Commonwealth, EU/EEA or a
    country with which the European Community has signed an Agreement; and
    ii.  75% of the total labour cost — after deducting the cost of two persons whose
    nationality must be non-Commonwealth/EU/EEA/Association Agreement country,
    and one of whom must be an actor
    — must have been paid to citizens or ordinary
    residents of the Commonwealth, EU/EEA or a country with which the European
    Community has signed an Agreement
  • Previously Filmed Material: no more than 10% of the playing time of the film should
    comprise a sequence of visual images from a previously certified film or from a film by a
    different maker.

Exhibition Issues - Box Office in the UK

The Kings Speech certified 15 was the 'plucky-underdog success story' with a £3.52m opening weekend with in the UK. It was set up with modest previews (in other words - set up to fail) as audiences didn't think that they would be astounded by the production. The film lost cinema viewings to the New York Met Opera screening, however in London's Chelsea cinema brought in over £40,000 which broke records.

Exhibition Issues - Reviews and Reception

"Lead man Colin Firth probably isn't complaining, after picking up the Golden Globe for Best Actor at the weekend. In fact his performance was so impressive that a newly created Facebook group is campaigning to have him ascend to the throne." - The Guardian

As well as Colin Firth picking up the Golden Globe for Best Actor from a total of 7 nominations for the whole production, the film was also nominated for 12 Oscars and 14 BAFTAS.

"The King’s Speech isn’t just an enlightening period drama, but a very entertaining, heartfelt and surprisingly funny crowd-pleaser with a glint of Oscar gold in its eye." - Time Out
Time Out also comment on how perfectly precise the film was, by focusing the attention on the characters relationships and insecurities, they said it makes the whole experience intimate and convincing.

Film Junk state that "In all honesty, the average moviegoer doesn’t have a whole lot to be excited about in Tom Hooper’s new film". They say this because they believe the storyline about George VI and his speech therapist is hardly an interesting topic, unless you like that kind of thing, in which case they say you may find it an "often lively and effective drama"

"Unlike many of the films that helped lend the genre its dry reputation, authentic atmosphere doesn’t substitute for drama here. The King’s Speech works not because we watch a historical personage overcome a debilitating verbal ailment, but because we watch a human being do so." - Film Junk

Critics Reviews

"There's no doubt this film has Oscar bait written all over it" - Mark Kermode

Kermode believes the Americans especially love a British film when a monarch has a relationship with a commoner. He also states when a friendship transcends into a relationship is what grips a global audience to a British film.

By making the interior and psychological space with in scenes gripping through the camera angles (mainly close ups and zooms) this film becomes visually interesting.

Compared to 'The Queen' and 'Mrs Brown' this film (The King's Speech) is set apart as it felt more real, even though all of them are mainly people talking in rooms. Its funny, and its interesting due to the fact the happy ending is gone about by revealing 'we will be at war for the next 6 years'.

Mark Kermode seemed to take a liking to this film more so than the two others stated above, due to the warmth he developed to Colin Firth, as he states he should win the awards he is nominated for hands down. He also believes that people should look back at his history and take note of his remarkable performances with in his previous films, one being 'Trauma'.

The Films Production Issues

The Origins

"The King's Speech, the story of how King George VI overcame his stammer, was just a letterbox delivery away from never getting made"

The films production team posted the script to the film through Geoffrey Rush's letter box in order to hopefully gain his role as Lionel Logue. After unsuccessfully gaining his involvement after sending numerous emails they thought this was the way about it. The films producer Gareth Unwin stated that the film needed some key casted roles to be a success and that is why they went to so much trouble to attract Rush's attention towards this film.

"This flies against every fibre of me knowing how the business works. I ended up with a four-page email from his manager tearing me a new one. But it finished off with Geoffrey saying he liked it and that we should talk. We wouldn't have got to talk to Geoffrey at that stage otherwise. Joan was audacious in her thinking and it did pay off."

Director: Tom Hooper
Producers: Iain Canning, Emile Sherman, Gareth Unwin
Production Companies: See-Saw Films, Bedlam Productions, UK Film Council
US Distributor: The Weinstein Company
International sales: FilmNation Entertainment
US Release Date: December 10, 2010
UK Distributor: Momentum Pictures

Gareth Unwin from Bedlam Productions spent 5 years prior to the start of production developing this story with David Seidler. “ I knew we had an upper level that we had to aim for,” says Unwin of his need to find co-producers for the ambitious project.

The team were keen to make a period drama that didn't feel mainstream. “It’s uplifting without being cheesy,” says Canning. “The Weinsteins gave us one really great note early on, which is, it’s all about the friendship. We honed it to focus on that.”

Tom Minter (US Writer) sent Joan Lane the play script. As a fellow friend who was also a writer of the play’s author Seidler, Tom recommended Joan as a well-connected London-based producer of theatre. Having previously sent the play to another London based colleague, who had not been able to attract interest in it, Seidler wasn't sure what to do following this - so he followed Tom’s advice.

Lane gave a copy of the script to Simon Egan from Bedlam Productions to try and gain his interest in production. Thankfully he saw potential and took an option of screenplay adaption. Following that, Lane organised a rehearsed reading in which would have director Tom Hooper's parents in the audience. This wasa tactical move of Lane as she introduced The Hooper's to David Seidler the Plays author, so he could exchange contacts with Tom's father to gain contact with Tom himself.

The Finance

The Weinstein company over in America has been praised for the backing of this spectacular production., however the British production company Prescience are really who should be praised,

"We worked with ex-chair of Bafta Richard Price, and started turning this story about two grumpy men sitting in a room into something bigger."or identifying the films potential first. - Gareth Unwin (after getting Iain Canning from See-Saw Productions involved)

 See-Saw Productions worked alongside Bedlam Productions in synergy to create The King's Speech as well as receiving One Million Pounds from The UK Film Council to help with the films production. The film was at production stage for 39 days, with an input from Bonham Carter, who also, at the time was working with Warner Brothers on the Harry Potter and the Deathly Hallows set.

Distribution and Marketing

The distributor of The King's Speech (Momentum Pictures) a British institution were in charge of the films marketing plan, the way in which the UK audiences will have it advertised to them.

The film had its global premiere on 6th September 2010 at the Telluride Film Festival in the United States. It was screened at the 2010 Toronto International Film Festival on Colin Firth's 50th birthday, receiving a standing ovation and the Peoples Choice Award.

The original poster was altered to show an extreme close up of Colin Firths jaw to the right of a microphone in which symbolised the plot of the film. Due to the film being entirely related to The King's Speech and dialect by representing the film with a microphone it shows that a voice is a way in which a King maintains his power. For advertising a film the poster is key as it is primarily the most viewed was of advertising other than the official trailer.

 



 

Monday, 25 November 2013

Review of Harry's Dredd Essay

Harry elaborated his points by using numerous examples of films to back up his points. Whether it was to name films the actors were in, or listing films that included similar or complete opposite statistics, Harry expanded his answer to its maximum via different techniques which were all effective. These points, alongside his facts about budget, comparison budgets and income really nailed down why Dredd did fail at the Box Office.

He links his statistics and facts back to his opinion, which creates effect for the reader to not be swayed by what he is saying but believe every word. The reason this is important is because it gets the point across smoothly but extremely quickly and avoids an excess in unimportant information.

By confidently using a negative semantic field of vocabulary, Harry put his points across sharply that Dredd flopped at the Box Office, and links them back through his opinion to the question. By doing this he gained a B grade mark, which is reflected in his writing. Harry's clear line of argument is represented through his constant opinion. By linking back to it after each point, he made out his opinion almost outweighed the facts as if they were supporting him.

To be critical about Harry's response, he could add in additional alternative vocabulary, rather than repeating the same words. 'Cult' seems to be used a bit too much, and different words could make it progressively more fluent. By expanding his knowledge with in the marketing area, he would use excelling understanding if backed up by his forceful opinion.

Global Institution Domination Essay


Tuesday, 19 November 2013

Exam Question Research

Dredd:

Budget - $45 million
Box Office Gross - $36.5 million
Distributed by Entertainment Film and Lionsgate
Running times 95 minutes
Sci-Fi Action Genre
Produced by: DNA Films, IM Global and Reliance Entertainment
 
Actors:
Dredd - Karl Urban
Judge Cassandra Anderson - Olivia Thurlby
Kay - Wood Harris
MaMa - Lena Heady
 
Location it was filmed in was mainly South Africa, the rest was produced in CGI, the costumes tend to be of a science fiction genre.
 
This film took $6,278,491 (USA) (21 September 2012) on the opening weekend.
UK Opening Gross: £1,049,345 and was viewed on 415 screens
 
Dredd is known as an 'exclusive with limited runs release', as it was extremely difficult to find where abouts you could watch it in the cinema as it was screened very narrowly.

Star Trek: Into Darkness:

Budget - £190 million
Box Office Gross - $470 million
Distributed by Paramount Pictures (Big Six)
Running time 133 minutes
Sci-Fi Genre
Produced by: Bad Robot Productions, K/O Paper Productions and SkyDance Productions

Actors:
Chris Pine - Captain Kirk
Benedict Cumberbatch - Khaan
Simon Pegg - Scotty
Zoe Saldana - Uhura
Alice Eve - Dr Marcus
Zachary Quinto - Spock
Karl Urban - Doctor

Star Trek was predominantly filmed with in warehouses, however spaceships are filmed on real life huge dustbins and edited away to look Sci-Fi like. They also used an element of CGI, however JJ Abrams (director) wanted to produce as much props as possible and edit them to make it look more life like and real. The scene in which contains the volcano was filmed via a helicopter, this shows that due to a large budget they can create a variety of camera angles to put empathy with in the scene. CGI however wasn't used for the spaceship scene when Khan comes to attack Starfleet because Abrams wanted it to be more lifelike. The 1000 watts of electricity was used for a few seconds in a scene, this will have cost a lot of money from the budget for a few seconds, however due to large sum of money they have for this film they are able to splash out on accessories and novelties to make the film so much more real.
Star Trek Producers (Paramount) hired a dialect coach, in order for the role of Uhura to ensure the 'alien' language was perfectly produced and pronounced. A British company wouldn't afford this due to the lack of budget, and therefore this makes Star Trek widely successful once again due to the huge budget.
The first 2 minutes of the film shows Captain Kirk and Doctor running through a 'jungle' made from entirely red painted trees, and yes they were painted, by hand. The set managers spent months preparing and producing hundreds and hundreds of trees each with a couple dozen branches and millions of leaves. Without the scale of budget Star Trek had, this wouldn't have been possible at all, as it was very time consuming and costly.

Star Trek used IMAX camera for 30 minutes of the film
This film took $70,165,559 (USA) (17 May 2013) on the opening weekend at the cinema

Star Trek was a wide release film, as it had a heavy investment in all areas in order to ensure its success.

On the opening weekend, Star Trek: Into Darkness was viewed across the UK on 555 different screens. In the second weekend of release it then dropped to 512 screenings throughout the UK.

Paramount Pictures

Paramount have production deals with the following institutions:

  • Bad Robot
  • Di Bonaventura Pictures
  • Disruption Entertainment
  • Fake Empire
  • Michaels Goldwyn Co.
  • Montecito Picture Co.
  • Platinum Dunes
  • Plan B Entertainment
  • SkyDance Productions


  • Paramount are a parent company for DreamWorks

    Films Produced: Shrek, Transformers, Mission: Impossible, Marvel Cinematic Universe (2008-2011), Indiana Jones, Star Trek, Jackass, Beverly Hills Cop, "Crocodile" Dundee, Madagascar, Kung Fu Panda, Paranormal Activity, GI Joe and Friday The 13th


    Entertainment Film

    Based in London
    Distribute films made by New Line Cinema

    What they have Distributed this year:
  • Beautiful Creatures
  • Her
  • The Butler
  • American Hustle
  • The Harry Hill Movie
  • Romeo & Juliet

  • They also distributed the whole of the Lord of the Rings Trilogy


    Lionsgate

    Canadian Entertainment Company

    Industry: Motion pictures, television programming, home video, family entertainment, Video on demand, digital distribution, music, & music publishing

    Serves Areas such as United Kingdom, North America, France and Australasia

    Subsidiaries:
    Celestial Tiger Entertainment (Joint venture)
    Debmar-Mercury
    Mandate Pictures
    Pantelion Films
    Roadside Attractions
    Sea to Sky Entertainment
    Summit Entertainment
    TVGN (joint venture)
    Epix (joint venture)
    CodeBlack Films

    Films they have distributed:
    Dirty Dancing, Earth Girls are Easy, Army of One, Total Recall, On Golden Pond, and the Rambo series.
    Lionsgate also distributes select NBC programs such as Will & Grace, Little House on the Prairie and The Biggest Loser; Mattel's Barbie