The King's Speech Posters

The title graphics have been written in serif font which gives it the 'official' style look. From it being in the colour gold you can connote from this wealth and status which outlines to the audience what the genre could entail. The capital letters shows a formal representation accompanied by a logo. However it has been extremely photo shopped making it look unprofessional and unappealing to look at. This poster doesn't significantly outline who is King, which can deter audiences from the production. The King isn't central on the poster so doesn't give any clues away as to who plays this role, this doesn't sell the narrative very well as the audience cannot understand the purpose of the production. The stars names are directly underneath their image to helpfully outline to the audience who they are. The surnames of the actors are in capitals to attract more attention to it, as this is what should help sell the film. The image has been edited together to ensure it looks as if the characters are all stood together for a photograph, this isn't therefore real, and doesn't give away any information in which will explain to audiences the purpose, the genre or who they are. The only way the audience could guess the genre is from the title. The catch line - 'when God couldn't save the King, the Queen turned to someone who could'. This statement outlines to the audience that alongside the title there is royalty involved with in the film so it could be a period drama, due to the fact there currently isn't a King on the throne. From this we entail as the audience that it will be a very sophisticated, well organised, typically British script, with the scenes to compliment that. Due to the way the characters are stood, and the crown logo above the title you can identify the audience as being of an older generation/adults, this is because not many young people would know too much about past kings, and aren't interested in formal films, they are more stereotypically interested in action, chick flicks and Rom-Coms. The colours above the characters heads is photo shopped to look as if its from a past era, as the clouds have been given that tea bag effect look. This accompanied by the title is significant at symbolising that the genre is of a different period.

This second poster is extremely different, as it outlines to the audience the main theme which occurs throughout the film - the storyline and the basic purpose of the film. By the lack of character figures present the audience cannot justify clearly what genre the film could be classed as from short glances. The golden background can connote just like the first poster wealth and status, but other than that it's there for the purpose of brightening the poster up, so it looks aesthetically pleasing, to attract attention to itself so people look at it. There is no justification of what will happen in the film, all we can connote as an audience is that the old fashioned microphone represents older times, particularly the start of technology (1900's). You cannot as an audience connote anything from the way in which the characters are stood, or by their expressions because the narrative isn't possible to identify. The layout includes a lot of blank space which draws the audience to the main features on the poster (jaw and microphone).



The layout for this poster is very simplistic. With quotes from newspapers covering the front, taking priority over anything else to ensure it's noticed. The title writing is still of that gold colour which connotes the wealth and status with in the film, however due to the character wearing only a suit, it doesn't give away ideas about the narrative, or sell the films genre particularly well. The words across the poster symbolises positivity, and the vibe of greatness the film is represented by. The text is what sells the film with in this style of poster, as the character behind is of irrelevance due to their being very limited denotations. The colours used are mainly pastille, so the important parts such as the title stand out significantly. The USP of this poster is definitely the public reviews made by newspapers in particular. By having these across the front of the page they are selling the production as a 'film of the year' type of project which will grab attention of a range of audience types.
 The social network poster, (in which was designed before the King's Speech poster) of this version was available, but purposely copied in a unique way by the King's Speech, due to the fact they thought it would relate to the younger audience type. By doing this the marketing team believed it would be an easier way to connect to teenagers especially as they would go off ratings to chose which films they watch. However, this could be argued, because lots of teenagers, especially boys prefer posters which grab their attention through action scenes, something that would look good as a wallpaper for a phone, or a picture you would frame and put on a wall in your bedroom. The similarities within these two posters include the white writing covering an image which is significant to the film (e.g. a characters head and shoulder shot).
           

The final poster to evaluate is the US way about marketing The King's Speech. This is completely different to the way this film is marketed in the UK for a number of reasons. The representation of culture with in this poster will sell the film abroad because foreigners are attracted to the British Lifestyle and love anything to do with the Royal Family or the London type setting. Bearing in mind this poster was released after the Oscars, the film has titles attached to its name to help sell the production increasingly better across the globe, especially in the US, as Hollywood is the biggest competition when it comes to films. The main colours again used is gold, to connote the wealth and status with in the genre of the film. This can then significantly point out the Royal Family based theme throughout by the Mise en Scene. The costumes worn by the young girl and the Queen, tell the audience that the classification of the characters in society are high, and in fact it may cover real past events. The words 'Best Picture' are in bold at the top of this poster to outline clearly to the audience one of the awards it won, and tries to represent this through the highly printed graphics on this poster. The Mise en Scene sells the narrative well, and will attract a range of audiences abroad, as there is a lot of typical British like background used.